• Joe Vandervest

Services Integration - Small Business Example

Updated: Mar 12, 2019

In my last blog post, I talked about Digital Transformation in small business and how many tools out there today are giving new, never before seen powers to small business. This past week I had yet another chance to see the benefits of the API services I talked about in that post.

I’ll give a real world example of how use of online services that have functional RESTful API can save a small organization lots of time and effort.

When someone signs up for a workshop we’re hosting, that triggers an action which automatically updates our email marketing database. When a new record is added to the email marketing database another action is triggered. This final action adds a new record to our CRM system.

That’s just a small example of the kinds of automations and integrations small business can implement. Properly selected and then engineered, you can find and search for the “best” services or solutions for each of your needs, then link them together.

Sure, having too many of these becomes a management and administration nightmare, but if you have KEY services you want to link together - it offers many opportunities to speed services, improve responsiveness and reduce manual work!

We can help you with this type of thing. Ask us.