You know it when you see it — usually in others.


It is the opposite of unbridled enthusiasm.


Unbridled enthusiasm for an unproven service often leads to frustration, lost time, lost investment and mis-direction.


Analysis Paralysis,  caused by over analyzing and looking for the “perfect” fitting solution leads to inaction, lost time, inefficiency, and missed opportunities.

At some point, in your search for a solution, you need to pull the trigger.

You might think – if I trial just one more service. If I ask just one more question.  I’ll find the perfect solution. I’ll be 100% sure. No you won’t.

FACT: You won’t ever be completely sure of your choice until you start using it in a live production setting.  You can’t know 100% ahead of time.  

You’ll need to do your best looking for and assessing your choices vs. your need.


Eventually you’ll need to dive in, jump, make a decision.

If you’ve spent 2 months testing various packages you selected based on features, I’d say you are quickly running out of time.


While you’ve stewed, analyzed, and tested – your organization and the software you’ve been looking at have continued to evolve.  Things never stall and wait for you to make up your mind.

Don’t sit and analyze so long that you don’t move.  


Make a decision based on what you know and what you’ve experienced. It might be the wrong one – so what. At least you moved ahead.


See the list of things to look for – if you make the jump and then find out it is the wrong choice – don’t be afraid to change. Stop pulling your hair out and just decide and act.


At some point the added benefit of better information to make your decision is exceeded by the cost (opportunity cost too) of getting that information.  


For instance, if you are 80% sure about one service after two months, and you think that another month of testing would bring 90% certainty…… is that delay and cost of delay worth the 10% increase in chance you're making the right move?  Can you afford another month delay?

Only you can weigh those pros and cons.  


Don’t incur lots of delay, extra effort, and lost opportunity for another little pinch of  comfort on making your decision.

Don’t get stuck in analysis paralysis.  (Don’t rush in either – we know where that gets us.)